RS Think Hub: A Smarter, Speedier Solution for Engineers

Picture this: you’re an engineer racing against the clock to find the perfect products for your project. Instead of spending hours bouncing between different websites and specs, comparing prices and cross-checking reviews, wouldn’t it be nice to have everything you need all in one place? That’s where RS Think Hub comes in.

Created by RS Group, a leading global distributor with over 750K industrial products and service solutions, Think Hub is designed to address the common product search challenges faced by engineers in design, manufacturing and maintenance. Helping ensure that they find the right solution, for the right price, and within the right timeframe.

RS Think Hub is a virtual tool that makes it quick and easy for engineers to search, compare and choose the best solution for them across major applications and vendors - all in just minutes.

Our mission? To bring Think Hub’s key benefits to life in a way that speaks directly to engineers’ needs. From brainstorming concepts to rolling out the final designs, we created an animation-based hero video, a few snappy cutdowns of it and a series of statics to showcase the tool’s time-saving magic with bold, eye-catching visuals. These were then used to power an engaging paid media campaign that far surpassed benchmarks.

For the paid campaign, we took a two-tiered approach - running bursts of awareness and traffic activity to introduce what Think Hub was all about, and ultimately drive engineers to the website to try out the tool!  The hero video we created for the awareness phase drove an impressive view-through rate of 53%, which we were thrilled with as it’s around 20% higher than the LinkedIn platform average.

After that, we launched the statics that we’d created for the traffic phase, showcasing the tool in-situ and adding more context to the Think Hub offering. As the tool exited Beta, we introduced new human-focused imagery with short and punchy USP messaging. 

This transition led to more high-performing results, with a cost-per-click of £0.76 and a click-through rate of 0.77% for FY24. Overall, the client was extremely happy with the outcome of the campaign, reinforcing the positive impact of team ID’s creative and paid media activity.