Cook! By ASDA: A Social-first Production

We served up fresh content for ASDA’s latest product range, Cook! By ASDA, making scratch cooking simple with pre-made spice mixes, pastes and sauces.

Our brief was to develop a series of original recipes for ASDA’s web directory, bringing them to life with engaging easy-to-follow recipe videos designed for social and ASDA.com.

First, we researched ASDA’s target audiences, their affinities, frequented platforms and the social trends that make them tick. Leveraging this insight, we devised recipes using the ingredients within the Cook! By ASDA range. All approved by a certified nutritionist.

The shoot concept featured relatable micro-influencers cooking the recipes step-by-step, highlighting the product range’s KSPs: ease of use and affordability.

After a careful selection process, we found our chefs. They were warm, laid back & relatable, matching ASDA’s brand personality. Our laid-back Hackney studio gave the shoot an authentic kitchen feel. 

We divided the 8 products and recipes into two batches and filmed across two days on-location, with a full production crew, including a food stylist and our chef talent. 

Our creative wizards developed a series of videos, using in-app style text, emojis and fast-paced cuts to tap into the style dominating the trending food space on social media. 

The final assets were delivered in the lead up to the products launching in-store, and were rolled out on ASDA social media channels and website over September/October 2023.