Bumble x Amelia Dimoldenberg

Amelia, famous for her hilariously awkward celebrity interviews and viral red-carpet moments, is bringing her charm to Bumble with a series of videos packed with dating “Golden Rules,” “Ins and Outs,” and her signature “Flirty Firsts.” This campaign marks Bumble’s boldest move yet in merging dating with culture. Fresh, fun, and unapologetically real, it’s a perfect showcase of Amelia’s unique approach to owning the dating scene.

The timing couldn’t be better. Between New Year’s and Valentine’s Day, the online dating world is buzzing with activity. Competitors like Tinder and Hinge are rolling out global campaigns, but Bumble is stepping up with something different: lifestyle content that speaks to users who are tired of endless swiping and want something with a bit more substance.

Instead of more match-and-chat features, Bumble is leaning into humor, authenticity, and inspiration. By turning to Amelia Dimoldenberg, whose candid style resonates with millions, the app is giving its users a fresh reason to reengage with online dating.

Amelia is a natural fit for Bumble’s “women-first” ethos. Her unapologetic, no-filter approach to dating mirrors the app’s mission of empowering people to take the lead and date authentically. Whether she’s awkwardly flirting with celebrities like Billie Eilish or making viral magic with Andrew Garfield, Amelia owns every moment with humor and confidence.

With 72% of Bumble users seeking long-term connections and 71% prioritizing honesty and empowerment, this campaign seems to hits all the right notes. Amelia’s approach to dating — playful yet honest — is the kind of energy Bumble hopes to infuse into its community this year.

This new approach is also helping Bumble bounce back from a tough 2024. The company faced backlash for a tone-deaf rebrand, which critics felt clashed with its message of female empowerment. Now, with Amelia at the forefront and a renewed focus on inclusivity, Bumble is rebuilding trust and excitement among its users.

By pairing Amelia’s humor and relatability with stunning visuals and creative storytelling, Bumble is proving it’s more than just a swipe-and-scroll platform. It’s a space where dating meets culture, individuality, and fun.

In a time when users are feeling burnt out on dating apps, Bumble’s latest campaign is a breath of fresh air. With Amelia Dimoldenberg leading the charge, this bold and innovative approach blends cultural relevance with unapologetic authenticity. Bumble is proving that dating can be more than just swiping — it can be fun, empowering and refreshingly unique.

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