An Other-worldly Campaign for the Science Museum

We blasted off the Science Museum's most ambitious exhibition: Science Fiction: Voyage to the Edge of Imagination. This out-of-this-world exhibit showcased how human invention blurred the lines between reality and fiction. We designed a multifaceted, trippy visual identity and a full-throttle paid media campaign. 

Let us tell you how we made it epic.

Our space-age portal concept stole the show, becoming the heart of the campaign's visuals. Amassing stellar sales, our teaser video was their most successful pre-launch asset ever. Our main trailer video was shown on the big and small screens, shown alongside mega-movies like Black Panther and Avatar.

Our creative concept for the identity and motion side of the campaign was based on the idea of hacking and infiltrating the Science Museum's brand image with alien interference. We developed a new custom typographical treatment of the Science Museum font, adding alien glyphs generated randomly throughout the assets. 

The momentum didn't stop there. Our 3D billboards came to life. Our social-first assets took people to space and back. But it wasn't all about flashy visuals. We got people talking with real reviews and quotes - imagine hundreds of visitors raving about their trip to space (AKA The Science Museum). 

We created a cosmic buzz. 

We developed a full-funnel, multi-channel paid strategy to raise awareness, consideration and drive ticket sales, using Meta, Google, YouTube, TikTok and Blis. We identified key audience clusters and tent pole moments, like ComicCon and the school holidays, tailoring the media buying approach to platforms we knew held a high share of our target audience.

Through weekly reporting and developing a detailed mid-campaign report, we were able to optimise towards the best performing audiences, messaging and creatives throughout the campaign to send ticket sales into the stratosphere.

We were all over the moon with the results of this year-long campaign, smashing targets and sales. We proved that you don’t need to leave our blue planet to skyrocket results. Our success hinged on being an extension of our client’s team and merging our unique creative approach with a top-tier paid media strategy.