We ideated and delivered a full rebrand for The Cambridge Club Festival, bringing it into a whole new era as the festival has been gaining momentum and acclaim.
With headliners such as Lionel Richie, Diana Ross, Nile Rodgers & Chic and many more, we wanted to make sure this new look not only reflected their line-up, but also how The Cambridge Club Festival is not just about the music – it's about the community, the infectious energy and the feel-good vibe. Come with us to see how we designed a new look and feel.
Our innovative creative that captured the festival’s soul
Our abstract illustrations embodied the spirit of the city of Cambridge and the festival's disco ambiance. These illustrations covered everything, from towering billboards to social media assets.
It wasn’t just about capturing the festival itself, but also the The Cambridge Club's tight-knit community. We designed a treasure trove of imagery and fonts to overlay these visuals – blending form and function, whilst capturing the spirit of a festival-goer.
Music, magic and messaging
We further developed this rebrand by infusing our messaging with a sense of liberation. We aimed to mirror the festival's charm. Our language promoted the emotions and sensations synonymous with The Cambridge Club Festival experience.
Boogie-worthy results
We were dancing ‘All Night Long’ from the success of this creative refresh and the remarkable results.
Published on June 5th, 2022
